The TVC Treatment Writing Accelerator: 5 Big Mistakes Commercial Filmmakers Make That Lead To Wasted Pitch-Deck Budgets, Ad Agencies Passing, And Your Best Ideas Being Stolen (Especially If You Hate The Word “Pitch”)

"Freddie has working knowledge of both sides, as an agency creative and as someone who repeatedly secures their business."—Alex Coleman, Director of Experiential Production at Momentum Worldwide

Everything you need to overcome the frustration of "selling yourself" and learn how to offer real solutions to ad agencies and brands.

I've written nearly 500 treatments over the last 7+ years, for every industry, including winning Super Bowl ads for some of the biggest directors in the business — and now I want to share everything I know with you.

  • Learn a competitive approach to treatment writing that honors your vision and respects your audience

  • Understand how to tailor your treatment to agency needs

  • A skills-based approach that can be improved over time

This free email course gives you everything you need to know to win more of the work you want versus taking what you can get.

"Freddie has a fantastic ability to analyze the needs of ad agencies and brands—he then builds on my approach accordingly.”—Julia Noni, photographer and filmmaker

Want to make sure this free email course is “worth it” before you sign-up?

Here's a look inside at every problem I'll help you solve:

Day 1: Briefing Strategy — Why a misguided approach to agency calls keeps you from identifying their needs, causing your pitch to miss the mark and be dismissed as irrelevant.Day 2: Offer Creation — How vague, poorly defined offers confuse your audience, leaving them unsure of your value and unwilling to take a chance on you.Day 3: Treatments As Stories — Without a compelling story, your treatment becomes forgettable, failing to captivate your audience or position you as a master of your craft.Day 4: Curated References — How failing to thoroughly explain the films, commercials, and images you reference leads your audience to misinterpret your vision.Day 5: Delighting Ad Agencies — The subtle and elusive details most directors overlook, eroding their authority and weakening the impact of their pitch.

Hooray! The first lesson of The TVC Treatment Writing Accelerator is on its way to your inbox.

Within the next minute or two, you're going to get an email from me (Freddie).This email contains instructions to get started with our TVC Treatment Writing Accelerator, so be sure to check it out!But if you have any questions, don't hesitate to hit reply and let me know—I'll be happy to help! :-)Now go and check your inbox!

P.S. If you don't find the email in your inbox in the next couple of minutes, please check your spam folder...Chances are it ended up there.(Since I'm relatively new to sending emails to my list, sometimes the "email algorithms" think I'm a robot! 🤷🏻)